Marketing: Back to Basics

Years ago, I moved from government to an engineering firm where my charge was leading the development of a new service line. We - technical, marketing, and support personnel - succeeded. In the  process, I advanced from being a marketing “greenhorn” to getting “pretty good at it” and subsequently applied the marketing basics that I had learned to a university position and then in my current sole proprietor consulting business.

On reflection, my view is that the essence – the basics -- of successful marketing of professional services can be captured by these five quotes:

  • “Marketing is not a department, it’s your business.” (Harry Beckwith, consultant)
  • “I don’t care how much you know until I know how much you care.” (anonymous)
  • “My greatest strength as a consultant is to be ignorant and ask a few questions.” (Peter Drucker,  consultant and author)
  • “I’m not upset that you lied to me; I’m upset that from now on I can’t believe you.” (Friedrich Nietzsche, German philosopher)
  • “I will remove from my vocabulary… quit, cannot, unable, impossible, out of the question, improbable, failure, unworkable, hopeless, and retreat…I will persist until I succeed.” (Og Mandino, author of The Greatest Salesman in the World)

Drawing on my marketing experience and research, I have spoken, via webinars and in face-to-face settings about various topics with the following two being very well-received:

  • “Marketing 101: Sleazy Activity or Mutually-Beneficial Process?”
  • “The 5 Habits of Highly-Effective Marketers”

Might you want to explore offering one or both of these topics to your personnel? For example, how about a tailored hands-on, half-day workshop at one of your offices or a two-part webinar delivered to all of your offices? If interested, please contact me at 219-464-1704 or at stuwalesh@comcast.net.

For a summary of my business, government, professional society, and educational clients, click here.


Learn More About Stu Walesh | Clients Served | Testimonials & Reviews
Managing and Leading Books | Tailored Education & Training | News & Events

Home | Legal Notice | Privacy Statement | Site Map

Copyright © Stuart G. Walesh Ph.D. P.E. Dist.M.ASCE
Web Site Design, Hosting & Maintenance By Catalyst Marketing / Worryfree Websites


Do you have a question, suggestion, idea, or other concern? If so, contact me at stuwalesh@comcast.net or 219-242-1704

Introduction to Creativity and Innovation for Engineers
Introduction to Creativity and Innovation for Engineers

Managing and Leading: 52 Lessons Learned for Engineers
Managing and Leading: 52 Lessons Learned for Engineers

Engineering Your Future
Engineering Your Future

Introduction to Creativity and Innovation for Engineers  Global Edition
Introduction to Creativity and
Innovation for Engineers -
Global Edition

Managing and Leading: 
44 Lessons Learned for Pharmacists
Managing and Leading:
44 Lessons Learned for
Pharmacists

Connect on Linkedin
Connect on Linkedin